Resources
Knowledge for campaigns that land – and are permitted
Here you will find everything we know about personalisation, customer journeys and data protection in marketing – freely accessible, professionally reviewed and without registration.
Your starting point
Where are you right now?
Choose the sentence that fits you best. We will show you three resources in a sensible order.
Beginner
“I want to understand what it’s all about.”
You hear terms such as personalisation or double opt-in and want to know what lies behind them – without jargon.
Your three steps:
Planner
“I’m planning a specific campaign.”
You have an occasion – a maturing investment, the end of a tariff, a new customer journey – and want to set up the journey properly.
Your three steps:
Decision maker
“I have to justify a decision.”
You are responsible for budget, data protection or IT security and need robust answers for your committees.
Your three steps:
Formats
What resources does PBM offer?
PBM offers two formats: a specialist blog and a glossary. All content can be used without registration.
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Blog
Expert blog
Go to the blogPractical articles on customer journeys, personalisation, data protection, contact frequency and AI – two to four new articles per month.
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Glossary
Glossary
Look up terms19 technical terms from data processing to trigger campaign – each with a short definition, example and distinction.