PBM Campaign Platform
Reach every customer personally – with personalisation across every channel, towards a high-performance customer journey.
The PBM Campaign Platform combines letter, email, SMS, landing page, check and video in one journey. Every customer gets their own channel, argument, timing and sender – whether you have thousands of contacts or millions.
For banks, insurers, energy suppliers and SMEs. In your own installation, hosted in Germany.
- Entry Segment: expiry ≤ 90 days
- Gate Consent per channel
- Channel branch
- Email Announcement
- Letter Announcement
- Wait for event LP login · 7 days
-
Yes
- Landing page Personal overview
- Condition Lead score ≥ 60
- Task Notify adviser C. Reuter
- Goal · macro Appointment arranged
New and existing customers
Two tasks, one platform: win new customers and keep the ones you have.
Whether you are generating leads or talking to existing customers – every contact gets a journey that suits them.
New customers and lead generation
From first contact to qualified lead.
Prospects receive a personal message and an online check about their situation. Anyone who wants an appointment can request one straight away. Your sales team sees the lead, with all the details, in the cockpit.
- Personal message
- Check
- Appointment request
- Qualified lead in the cockpit
Existing customer communication
Your biggest advantage: the data you already hold.
Contract data, terms and customer history are already there. The platform uses them to detect the occasion, choose the channel and argument, and write on behalf of the responsible adviser. Reinvestment, premium adjustment, contract expiry: every customer hears from you at the right moment.
- Start with your Excel or CSV list or via API – an import never deletes
- Letter as a fully fledged channel
- Head office and locations under their own brand
Also for energy suppliers & municipal utilities, statutory health insurers and car dealerships → All industries
What sets PBM apart
What makes the PBM Campaign Platform different
Three things you won’t find in this form in standard tools.
Every medium from one platform – from letter to video.
Check, print items, every digital channel, customer portal and apps: each journey delivers them from one platform, personally for every customer.
A free cockpit for all sales partners and employees.
Everyone sees each personalised medium sent to their customers, their status in the journey and where each lead stands – and only their own customers.
Manage consent and data flexibly – even while a journey is running.
If a consent or a record changes, the running journey adapts immediately. A withdrawal stops the next send. Open the Trust Centre
How a journey works
From occasion to qualified lead – in one journey.
- 01Occasion detectedFixed-term deposit matures in 90 days.(Status: done)
- 02 · GateConsent checkedEmail permitted? Otherwise letter.(Status: check passed)
- 03Personal messagewith amount, argument and adviser.(Status: done)
- 04Conversion boostPersonal videoThe adviser explains the options – with name and amount.(Status: done)
- 05Personal landing pageView options, via access code.(Status: done)
- 06Conversion boostCheckEnter your situation, get your result instantly.(Status: done)
- 07Qualified leadAppointment request and check result in the adviser’s cockpit.(Status: goal)
What is the check? The personalised engagement component for maximum conversion: lead qualification meets customer delight. The check is configured individually for every customer. The customer sees the results instantly on a personal results page – staged as a video if desired. The sales partner sees them in the cockpit, and the new details further personalise the journey while it runs.
Try it out
One contact. One path that suits them.
Change three attributes of Marlene Hoffmann. The PBM Campaign Platform adapts channel, argument, image and text – according to rules you define.
Fixed-term deposit matures on 31 March
Adviser: Christina Reuter
Email consent
Portfolio value
Investment goal
The values are fictitious. No data is stored.
State A · consent yes · over €50,000
Preview as: Marlene Hoffmann
Email consent ✓
- channel:
consent.email == true→ email · otherwise → letter- argument:
contact.depotwert > 50000→ “Tax advantage” · otherwise → “Flexibility” (default)- sender:
advisor.name→ Christina Reuter- text_block:
contact.anlageziel→ “Retirement”→ “Modernisation”→ “Family”
From: Christina Reuter · Regionalbank Musterstadt eG
Subject: Mrs Hoffmann, €68,400 will become available on 31 March
Dear Ms Hoffmann,
Your fixed-term deposit matures on 31 March. With an amount like this, it is worth considering the tax side at the same time. I have prepared three options for you in your personal overview.
Would you like to put money aside for later? I have put together an option with monthly payments from the start of your retirement.
Planning to renovate? Part of the amount can remain flexibly available – to suit your timetable.
Would you like to support your family? You could, for example, start a savings plan for your grandchildren from this amount.
Best regards,
Christina Reuter
Contact rule (example): no more than 4 contacts in 30 days · this is contact 1
State B · consent yes · up to €50,000
Preview as: Marlene Hoffmann
Email consent ✓
- channel:
consent.email == true→ email · otherwise → letter- argument:
contact.depotwert > 50000→ “Tax advantage” · otherwise → “Flexibility” (default)- sender:
advisor.name→ Christina Reuter- text_block:
contact.anlageziel→ “Retirement”→ “Modernisation”→ “Family”
From: Christina Reuter · Regionalbank Musterstadt eG
Subject: Mrs Hoffmann, your fixed-term deposit matures on 31 March
Dear Ms Hoffmann,
on 31 March, €42,000 will become available. You decide what happens next: reinvest it, have it paid out or keep part of it available. You can see your options in your personal overview – in two minutes.
Would you like to put money aside for later? I have put together an option with monthly payments from the start of your retirement.
Planning to renovate? Part of the amount can remain flexibly available – to suit your timetable.
Would you like to support your family? You could, for example, start a savings plan for your grandchildren from this amount.
Best regards,
Christina Reuter
Contact rule (example): no more than 4 contacts in 30 days · this is contact 1
State C · consent no · over €50,000
Preview as: Marlene Hoffmann
Email consent missing → letter
- channel:
consent.email == true→ email · otherwise → letter- argument:
contact.depotwert > 50000→ “Tax advantage” · otherwise → “Flexibility” (default)- sender:
advisor.name→ Christina Reuter- text_block:
contact.anlageziel→ “Retirement”→ “Modernisation”→ “Family”
Letter
Regionalbank Musterstadt eG
Mrs
Marlene Hoffmann
Regionalbank
Musterstadt eG
Dear Ms Hoffmann,
on 31 March, €68,400 from your fixed-term deposit will become available. With an amount like this, it is worth considering the tax side at the same time. I have prepared three options for you – online with your personal access code or, if you prefer, in a conversation.
Would you like to put money aside for later? I have put together an option with monthly payments from the start of your retirement.
Planning to renovate? Part of the amount can remain flexibly available – to suit your timetable.
Would you like to support your family? You could, for example, start a savings plan for your grandchildren from this amount.
Kind regards,
Christina Reuter, your adviser
Your access code: 7K4-M2Q
Contact rule (example): no more than 4 contacts in 30 days · this is contact 1
State D · consent no · up to €50,000
Preview as: Marlene Hoffmann
Email consent missing → letter
- channel:
consent.email == true→ email · otherwise → letter- argument:
contact.depotwert > 50000→ “Tax advantage” · otherwise → “Flexibility” (default)- sender:
advisor.name→ Christina Reuter- text_block:
contact.anlageziel→ “Retirement”→ “Modernisation”→ “Family”
Letter
Regionalbank Musterstadt eG
Mrs
Marlene Hoffmann
Regionalbank
Musterstadt eG
Dear Ms Hoffmann,
on 31 March, €42,000 from your fixed-term deposit will become available. You decide what happens next: reinvest it, have it paid out or keep part of it available. You can find your options online with your personal access code.
Would you like to put money aside for later? I have put together an option with monthly payments from the start of your retirement.
Planning to renovate? Part of the amount can remain flexibly available – to suit your timetable.
Would you like to support your family? You could, for example, start a savings plan for your grandchildren from this amount.
Kind regards,
Christina Reuter, your adviser
Your access code: 7K4-M2Q
Contact rule (example): no more than 4 contacts in 30 days · this is contact 1
Text blocks by investment goal
- Retirement
- Would you like to put money aside for later? I have put together an option with monthly payments from the start of your retirement.
- Modernisation
- Planning to renovate? Part of the amount can remain flexibly available – to suit your timetable.
- Family
- Would you like to support your family? You could, for example, start a savings plan for your grandchildren from this amount.
What problems does the PBM Campaign Platform solve?
“Dear Sir or Madam” reaches no one.
Individual for every recipient – but only with data approved for that purpose.
Text, argument, image, channel, timing and sender adapt to each customer.
Customers without email consent slip through the net.
Email, letter, insert, SMS, landing page, customer portal and app – in one journey, not in seven tools.
If there is no consent for email, the letter is used instead. Automatically, in the same journey.
Three departments, three campaigns, one annoyed customer.
The optimal mix of contact frequency and relevance – managed across all channels.
Upper limits, minimum intervals and quiet periods apply across all campaigns. The more important message takes priority.
AI texts without oversight are a risk in regulated industries.
The AI develops content. You decide.
Every suggestion goes through a compliance check and human approval.
Every branch cobbles together its own cover letter.
Decentralised sales structures, fully integrated.
Every location, partner and adviser appears under their own local branding – with local sender, logo and legal notice, managed from one platform.
A click on an email doesn’t tell you what the customer really needs.
Video and engagement modules
Personal videos and interactive checks turn attention into a response – and the response into a qualified lead.
Frequently asked questions about the PBM Campaign Platform
What does the PBM Campaign Platform do?
The PBM Campaign Platform runs automated, personalised customer journeys across letter, email, SMS, landing page, check and video. It addresses every customer individually, takes consent into account per channel and limits the number of contacts across all channels.
Which companies is the PBM Campaign Platform suitable for?
For companies with large customer bases and high data protection requirements: banks, insurers, energy suppliers, health insurers, car dealerships, branch and dealer networks, and SMEs. The platform handles thousands to millions of contacts – for winning new customers as well as for communicating with existing ones.
Where is the data hosted?
By default in Germany. On request, the platform runs on AWS, Microsoft Azure or in another environment of your choice. Each company receives its own isolated installation (single-tenant).
Does the PBM Campaign Platform replace our CRM?
No. The PBM Campaign Platform complements your existing systems and takes over data via file import or API. Advisers and sales partners see the journey status, activities and leads of their customers in the cockpit.
Do we need AI to use the platform?
No. The AI functions are optional and can be switched off. If you use AI, it makes suggestions – for texts or rules, for example. People make the decisions and give approval.
Live demo
Experience the PBM Campaign Platform live.
See high-performance customer journeys in action – in a live demo of the platform, tailored to your industry and your use case.
Prefer to book a slot? Book a demo