About PBM
About PBM: who is behind the PBM Campaign Platform
The PBM Campaign Platform is GDPR-compliant software for personalised, automated customer communication via email, letter, insert, SMS, landing page, customer portal and app – for banks, insurers, energy suppliers and SMEs. The provider is PBM Personal Business Machine AG from Cologne.
We are a team in Cologne that has been making customer communication more personal since 2017. Our ambition is reflected in our name and in our claim: High Performance Personalization.
Company facts
What is PBM Personal Business Machine AG?
PBM Personal Business Machine AG is a public limited company (Aktiengesellschaft) headquartered in Cologne, registered at the Amtsgericht Köln under HRB 89856. It develops and operates the PBM Campaign Platform. Its Management Board consists of Ralf Pispers (CEO) and Marc Zimmermann (CTO).
PBM Personal Business Machine AG · Profile
- Company
PBM Personal Business Machine AG
- Legal form
Aktiengesellschaft (AG)
- Registered office
Wilhelm-Mauser-Str. 14-16, 50827 Köln, Germany
- Register court
Amtsgericht Köln (Cologne Local Court), HRB 89856
- Management Board
Ralf Pispers (CEO), Marc Zimmermann (CTO)
- VAT ID no.
DE 815677664
- Founded
2017
- Product
PBM Campaign Platform
- Data protection officer
Sachverständigenbüro Mülot GmbH, Greven
Mission
What does “High Performance Personalization” stand for?
For us, “High Performance Personalization” means: every customer should receive a message that suits them – in the right channel, at the right time, from a sender they know. Relevance comes from the right mix: as often as useful, as relevant as possible. We describe how this effect comes about with the AERA model.
- 1Attentionidentify and activate customer needs.(Status: done)
- 2Engagementpersonalised content that invites interaction.(Status: done)
- 3Responserecognisable relevance that customers respond to.(Status: done)
- 4Acquisition successmeasure and improve impact, without third-party cookies.(Status: goal)
The PBM Campaign Platform puts this model into software: journeys across email, letter, insert, SMS, landing page, customer portal and app, personal for every recipient – and with limits that protect data privacy and contact frequency.
Management Board
Who leads PBM Personal Business Machine AG?
The Management Board of PBM Personal Business Machine AG consists of Ralf Pispers (CEO) and Marc Zimmermann (CTO).
“Companies have invested millions in data analytics, CRM and marketing automation, yet hardly anything has changed in the customer experience. The coming era is the era of content. Join us!”
Team
Who are your contacts at PBM?
Behind the PBM Campaign Platform are people who know your industry. They support you from the first demo to the live journey.
Ulrich Glemnitz
Head of Delivery
Tobias Schmitz
Senior Consultant Customer Journey & Personalisation
Ana Deanovic
Senior DevOps
David Nikolic
Senior DevSecOps
Oleg Bazilevsky
Senior Developer
Stefan Riehl
Swiss Knife
Nisan Anil
Back Office
Aaron Kramm
Support and QA
Cosima Zink
QA
Artem Radchenko
Senior Frontend Developer
Alexej Piltz
Senior Data Engineer
Sebastian Schönmann
Senior Project Manager
Our ambition
What does PBM stand for? Campaigns that work.
“Personalisation means: first name in the salutation.”
High-performance personalisation.
Every message is created for exactly one recipient – content, image, offer, channel and timing. Not for segments, but for people. That is the difference between read and deleted.
“Automation means: rulebooks nobody understands any more.”
Super-smart marketing automation.
Journeys respond automatically to occasions, behaviour and consents. The AI suggests content and variants, you approve. Your team plans impact instead of dispatch.
“Every channel is its own silo.”
Customer journeys across all channels.
Email, letter, insert, SMS, landing page, customer portal and app in one journey – with one data basis, one logic and one contact frequency control. Your customer experiences one brand, not seven senders.
“Data protection slows down personalisation.”
Data protection as architecture.
For us, data protection is the foundation, not the brake: your own installation, hosting in Germany, consent check before every dispatch. That is why regulated industries in particular can get radically personal with PBM.
Frequently asked questions
Who is the provider of the PBM Campaign Platform?
The provider of the PBM Campaign Platform is PBM Personal Business Machine AG, headquartered in Cologne and registered at the Amtsgericht Köln under HRB 89856. Its Management Board consists of Ralf Pispers (CEO) and Marc Zimmermann (CTO).
Where is PBM Personal Business Machine AG based?
PBM Personal Business Machine AG is based at Wilhelm-Mauser-Str. 14-16, 50827 Köln. You can reach us on +49 221 429 141 10 or at info@personal-business-machine.com.
What does “High Performance Personalization” mean?
“High Performance Personalization” is the claim of PBM Personal Business Machine AG. It stands for every customer receiving a message that suits them – in the right channel, at the right time and from a sender they know. The AERA model describes the four stages of this effect: attention, engagement, response, acquisition success.